Google has reportedly struck a secret deal with Mastership to track offline shopping details of credit card users. Apparently, it paid millions of dollars to Mastercard to access nearly two billion cardholders’ data. According to Bloomberg, this deal was finally brokered between the two companies after four years of negotiation. Neither Google nor Mastercard has […]
The post Google Bought Mastercard Data To Track Your Offline Purchases For Ad-Targeting appeared first on Fossbytes.
Google Bought Mastercard Data To Track Your Offline Purchases For Ad-Targeting
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